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Our Top 3 Recommendations for Better Search Results and Visitor to Customer Conversions


1) Page Speed

If a visitor has landed on one of your webpages and it does not load fast enough, in all likelihood you have just lost a potential customer.

  • On average 40% of visitors will leave a website after just 3 seconds if the page has not loaded.
  • Viewing white space only for more then 1 second, meaning not a single item on a page has loaded, almost every visitor will vacate the website and begin searching for another alternative other then your business.

Test your page load speeds with this handy tool from Google Insights.



Need a Website Analysis? We offer them for FREE!

2) Is your Website Responsive?

Consumers expect more from websites today then ever before. More people are choosing to use there mobile devise or tablet over their desktop or laptop and expect user friendly websites.

  • Images and websites should respond to all screen sizes, giving the visitor the very best experience while on your website and search engines will rank responsive websites much higher then that old desk top version

Here's a FREE Testing Site that I have used Frequently. There is a paid version but the FREE Version works fine. It will actually show you the screen shot on various devices. Very Cool! Be sure to test each page individually besides the home page!

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3) How does your Search Engine Optimization Stack Up?

When searching yourself using certain keywords to see if your website shows up on the first page. PLEASE NOTE* CLEAR YOUR CASH AND COOKIES!!!! I can't believe how many website owners I have talked to that thought they were showing up in search results when infract they were not. Your computer holds previous searching data and so do search engines.

You must clearing your cash and cookies from your device and clear the browsing data (history) from your search engine choice (Google, yahoo, etc.) This memory will include your past visits to websites and trick you into thinking your on the 1st page of a search engine.

You can also set up a FREE Google Analytics Account that gives you insights on your page rankings and search results.

 

We are always here to help should you have any questions.

"I hope you found this information helpful"!  -Susan Walker


Is Your Website Mobile Friendly? 

If not, you could be losing potential customers. There are many factors that make a website mobile friendly, Here's our

If you do not have a website that is optimized for mobile devices, you could be looking at a 30 to 50% or more drop in search results and rankings.

READ THIS VERY IMPORTANT ARTICLE FROM GOOGLE

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." link to article here

  1. Check Google Analytics to see which pages get the most mobile traffic. If those pages are not mobile-friendly by April 21, 2015 you risk dropping in the mobile search results.
  2. Your mobile-friendly pages must load quickly.
  3. Don’t redirect mobile users on any non-mobile-friendly page to the mobile-friendly home page, unless they are trying to access the home page of the site.

More From Google

Configure your site to work on tablets as well. (Google considers the device) and Mobile-friendly pages should have text that is large enough to read without zooming and Make sure users do not have to scroll horizontally to see your content on a mobile-device. and Make sure clickable links are not too close to each other, making it hard for users to click the right link and Get rid of all flash on your site, especially on mobile-friendly pages. and Mobile users should not have to pinch or zoom in to see content on a mobile-friendly page.

Responsive Website Design is Google's #1 recommended Design pattern.

This is what they had to say:
  • It keeps your desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to your content.
  • Google can discover your content more efficiently as we wouldn't need to crawl a page with the different Googlebot user agents to retrieve and index all the content. link to the article here

They also recommend using responsive website design when possible. This configuration allows you to serve the same content to users, whatever the device they use"  link to article here

Conclusion

Google is the leading, top search engine on the internet. Google is constantly trying to deliver the best experience possible to their end users. That's a good thing and we love Google here at Liberty Website Design. Our suggestion to businesses on the internet is "Get on board with the update a.s.a.p. because Google’s mobile-friendly update is not going away anytime soon. If you haven't already updated your website to RWD-Mobile Friendly, it's not too late. Google recommends resubmitting your site afterword's to insure you regain higher ranking search results.

 

We hope you find our tips helpful and should you have any questions don't hesitate to give us a call or email us.